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Import campaigns directly from Google Ads

Import campaigns directly from Google Ads

Yous tin can import unabridged campaigns into Microsoft Advertising from Google Ads.

If you already are using Google Ads to advertise on Google, you can import these campaigns into Microsoft Advertising so that yous can run the same ads on Bing. This is an easy way to aggrandize your online advertizement accomplish.

Notes

• To import one Google Ads account at a time, follow the steps in the Import from Google Ads section beneath. To import multiple Google Ads accounts into Microsoft Advertising, follow the steps in the Import multiple accounts from Google Ads section further below.
• Some items and settings require special attending during import, and so brand sure to review What gets imported from Google Ads.

Import from Google Ads

1. From the top menu, select Import > Import from Google Ads.
2. Select Sign in to Google and follow the prompts to requite Microsoft Advertizement permission to import campaigns from your Google Ads account.
3. Under Choose accounts, select the account that you want to import from Google Ads > Side by side.

4. Select Advanced import if you want to choose which items are imported, adapt bids, bid strategies, and budgets, acquaintance UET tags, and more than.

   If you don't require customizations, then you can enter the import proper name, fix the schedule, and so select First import to finish the setup. We'll fine-tune the import settings and automate the schedule so that your campaigns do their best on Microsoft Advertising.

Advanced import

If you selected Advanced import in the steps higher up, you can choose which items are imported, adjust bids, bid strategies, and budgets, associate UET tags, and more.

1. Under Which campaigns and ad groups practice you lot desire to import?, select the campaigns and ad groups that you wish to import from Google Ads and then select Next. If yous select all ad groups in a entrada, simply the Show paused ad groups check box is not selected, we will but import agile ad groups in the campaign. Select Bear witness paused ad groups to import all active and paused ad groups in the campaign.

   If the currencies you gear up for your Google Ads and Microsoft Advertizement account practise not lucifer, you can either catechumen your currency information to match Microsoft Advertisement or opt out. If you choose to opt out, you tin manually arrange your bids and budgets using the import options or after your import is complete.

2. Under Choose which items to import and the options to set for them, choose the items that yous want to import and customize. You can delete items that have been removed from your Google Ads account by selecting What to import and selecting Delete items that have been removed from your Google Ads account. So select Next.

3. Enter the import proper noun, set the schedule, then select Save to finish the setup.

   If you leave the schedule set to Auto we'll automate the schedule to best optimize your campaigns in Microsoft Advertising.

Notation

On Import schedule & history page, you can run the import again, modify the import schedule, and review logs to see what entities were newly added, updated, or couldn't be imported. From the global bill of fare, select Import > Import schedule & history.

Import multiple accounts from Google Ads

Notes

• At this time, you can import upward to ten Google Ads accounts at once.
• This feature is only bachelor if you have multiple accounts in Google Ads and Microsoft Advertising. Larn more nearly creating additional accounts.

1. From the global menu, navigate to your manager account.
2. From the pinnacle menu, select Import > Import from Google Ads.
3. Choose the Microsoft Ad accounts that you want your Google Ads accounts to exist imported to. And then, select Continue.
4. Select Sign in to Google and follow the prompts to requite Microsoft Advertising permission to import campaigns from your Google Ads account.
5. Under Google Ads account proper name, select the accounts that you want to import. So select the dropdown carte under Microsoft Advertising account proper name and cull which Microsoft Ad accounts they are imported to. Then, select Continue.
6. Nether Choose Google Ads campaigns, select the campaigns that yous desire to import from Google Ads and then select Continue.

7. Under Cull import options, choose the items that y'all want to import and customize. You can delete items that accept been removed from your Google Ads account by selecting What to import and selecting Delete items that have been removed from your Google Ads business relationship. And then, select Continue.

8. Enter the import name, set the schedule and then select Schedule or Import to finish the setup.

9. Optional: Nether Cull import options, select View import schedule.

Note

On the Import schedule & history page, you tin run the import once more, modify the import schedule, and review logs to come across what entities were newly added, updated, or couldn't be imported. From the global carte, select Import > Import schedule & history.

A few key items to cheque after import

Most items from Google Ads import seamlessly into Microsoft Advertising. All the same, there are items that we recommend you review afterward your import to make sure your campaigns are gear up the way you want.

Bids and budgets

Both Microsoft Advertisement and Google Ads offering you the ability to limit your campaign spend on a daily basis.

Microsoft Advertising has different minimum bid and budget requirements than Google Ads. To help you import all of your information apace, by default, we will raise any bids and budgets that are too depression to run into our minimums. During import setup, you can opt out of these increases, but we won't import campaigns that are below the default minimums.

Targeting options

Targeting options, such as location targeting and fourth dimension of solar day targeting, are significantly different in each platform. You will definitely want to review your targeting settings in each platform. The settings used in i product volition very likely not be appropriate for the other product. To learn more, encounter How can I get my ads in front of my customers?

Negative keywords

Microsoft Advertising does non utilize broad match negative keywords. If you have set upwards wide friction match negative keywords in Google Ads, those volition exist treated as phrase match negative keywords when importing to Microsoft Advertising. To observe out where you can review the location options, see How to add together keywords that won't trigger my ads (negative keywords).

Quality score is another expanse that tin exist unlike. The means of determining your quality score and how it is used in determining the performance of your keywords and ads are different between the products. As you examine your quality score in one production and make up one's mind ways to optimize, realize those same optimization strategies might not exist applicable in the other product. To learn more about the Microsoft Ad quality score, take a look at Quality score and quality bear upon in depth.

For a full list of what does and doesn't get imported from Google Ads, run into What gets imported from Google Ads

Notes

• Microsoft Advertizing does not use your Google Ads sign-in information for whatever purpose other than the import process.
• If you exceed the limits when importing your campaigns from Google Ads, effort importing your campaigns in groups. This will ensure that you don't exceed the maximum limits for import.
• If you desire to learn the limits for accounts, campaigns, and ad groups, see How should I organize my accounts and campaigns?
• Some Microsoft Advertising users are currently unable to import campaigns direct from Google Ads. If yous accept Google 2-step verification, you need to create an application-specific password for Microsoft Ad. If you're still unable to import directly after several attempts, follow the steps to import campaigns using an import file.
• The update count reports, all existing items that are fetched from Google Ads. It may exist higher than the bodily number of updates, because it includes items that may not have been updated since the previous import.
• Change history reports the actual number of updates in Microsoft Advertizing. Information technology may exist lower than the update count, as it excludes items that do not have updates.
• Scheduled imports will fetch items that have changed in Google Ads since your concluding import. To re-import items that oasis't changed in Google Ads but have changed in Microsoft Advertizement, select Import campaigns > Import schedule and history > Run now.
• Information technology is highly recommended that you import a single Google Ads account to a single Microsoft Advertising account. Importing multiple accounts to a unmarried 1 increases the gamble of maxing out your business relationship-level keyword limits.

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Source: https://help.ads.microsoft.com/apex/index/3/en/51050